Miscellaneous Advertorials

Define : Advertorial : An advertisement that has the appearance of a news article or editorial, in a print publication.

The problem with doing advertorials is that they really have to be different from the structure and design of the rest of the magazine or you are violating good media ethics. By separating the design from the rest of the magazine the reader can clearly tell that it is an advertisement and won't take it as your company's endorsement of a product. Of course, at the same time the company buying that advertising space wants it to look just like editorial so that they can get as many readers as possible.

My job is to walk that tightrope between a publisher and the money.